public relations

PR is an art requiring patience,tact,humility and honesty.Without good Public relations,an organisation cannot achieve its objectives. JRD Tata,an industrialist,believed that 'A leader must lead people with affection.!'
Good communication skills are a vital part of PR.Continuous interaction with people helps to build morale and a sense of purpose in the community.
Many social problems can be avoided if there is continuous interaction at all levels.A hierarchical approach should be avoided,instead emphasis should be on group discussions.Communities where people share their feelings and emotions have less conflicts than privacy oriented communities.
Relating to people normally makes us aware of our shortcomings and teaches to gradually overcome them.