the amul story

The "Amul" story is a story of vision,determination,team-spirit and pursuit of excellence in a hostile environment.
It was Sardar Patel's vision of self-reliance which was translated into reality by Dr.Verghese Kurien and the farmers of Gujrat.The Sardar knew that without a strong agricultural base,India would never be able to rise to its full potential.Dr.Kurien,a young engineer,was sent to the Kaira District to organise the poor farmers and set up a dairy cooperative.Working round the clock,Kurien was able to set up a dairy cooperative.Starting with milk,the cooperative soon diversified into butter,cheese,sweets,chocolates,curds and other products without compromising on quality.