Friday 12 December 2014

behavioural psychology

An entirely new branch of psychology is emerging in an attempt to study human decision making.Western science over the past centuries had succeeded in making the human being into an automaton governed by purely vital factors.As a result,uniformity and conforming to the norm became the pattern everywhere.For human progress,uniqueness and assertion of individuality are imperative.
Sociologists are gradually realizing that human decision making is based on several factors which are continuosly changing.Cultural and other non-tangible factors are slowly replacing the economic criteria and priorities are changing.The need to belong has to be balanced with individual freedom to grow.
Many individuals all over the world are trying to revive the spirit of individual fulfilment which has been completely suppressed due to the exaggerated emphasis on economic well-being.
Policy makers well be well-advised to make a more detailed study of global trends before making any decisions to avoid social upheavals.

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